TEAM-EGAP Provides a detailed marketing proposal, plan and pre-listing and showing to-do tips with every listing!  Especially in this market, it is important to prepare and present each listing with an individual marketing plan.

The Importance of Online Marketing

• Home buyers use the Internet to search for a home more than any other media.
• Home buyers say the two most important features are photos and detailed descriptions - we provide multiple pictures as well as links to our website where your home will be featured and Virtual Tours.
• Buyers are nearly 5 times more likely to find the home they purchase online rather than in the newspaper.

We Are Local Online Marketing Specialists -

• Comprehensive content includes customized home description, multiple photos, and interactive consumer contact opportunities which enable me to provide your home with the exposure it deserves.
• We provide 800# rides on our signs so that we don't miss any "drive-by" opportunities to give information on your home.
• Home buyers will see your home on www.EGAPrealestate.com as well as individual agent sites.
• Your home will be submitted to multiple Websites on the Internet.
•  I will include multiple photos in marketing your property online because that is what buyers say they want most online.
• Each online listing will include detailed information about your property for buyers to view.
• Each site that features your property will include multiple ways to inquire about your property.
• Inquiries about your property will be responded to in a timely manner.

Other elements of our marketing plans include:

• Increased appeal in the marketplace. Home sellers don't fully realize that clearly seeing a home through the eyes of a buyer dramatically increases the chances of the home selling quickly and at a higher price. Our experience can guide a seller to properly show a home to its best advantage.
• The right listing price. We KNOW the marketplace and your neighborhood and are fully qualified to prepare a detailed market analysis. Plus, we know the competition and what to expect from buyers.
• The Multiple Listing Service. Your home is listed for all real estate agents and buyers to see and sell! Now the MLS is part of an international database, so your buyer could come  from anywhere in the world.        
• A referral network. We are in constant touch with a wide array of professionals and consumers, all of whom might send the right buyer to your door!
• A professional yard sign. A sign can funnel buyers' calls right to the qualified real estate professional with the answers they need.
• A flexible flyer. A flyer about your home can be distributed many different ways, to potential buyers as well as other brokers.
• Financing expertise. There are many ways in which to finance a home today, and we are knowledgeable and prepared to discuss the options most advantageous for you, the seller.
• Tours. We can arrange tours of your home for top producing sales agents who would benefit from seeing your home first-hand.
• Open houses. Arranged for the public and other real estate professionals.
• A direct mailer. This can be launched with "Just Listed" cards to your neighbors and nearby move-up and rental neighborhoods.
• Ongoing information.  We believe in constant communication and will update you with marketing conditions and the area competition on a regular basis. This can keep you up-to-date with the market so you are prepared to make decisions.
• Finding "quality" buyers. We ensure that interested buyers are pre-approved for mortgages, giving sellers a high degree of security toward closing.
• Sales skills.  Our knowledge of the real estate business and the local area is invaluable in taking action to show the buyer the neighborhood, competing properties, the special features of your home, the facts about the school system, shopping, etc.
• Negotiation skills.  We will negotiate the purchase agreement and, in doing so, represent your best interests at all times. 
• Multiple offer expertise. If more than one buyer makes an offer on your home, we  have the know-how and integrity to handle the deal properly.
• Organization of closing details. From following up with the buyer's mortgage application, to ordering appraisals and inspections, to reviewing the settlement figures for accuracy....We are highly trained and efficient to do it all.
• Availability. Throughout the transaction, we are your partners. Last-minute contingencies concerning the contract or anything else not complete before closing, can smoothly be managed by our Team.
• Closing.  We will be at your side at the closing table, prepared for any eventuality and ready to shake your hand with congratulations.
• Loyalty.  We won't forget you, and will be here after closing for any needs that come up.

Selling can entail a variety of marketing strategies.

Once listed, it's likely that the home will be quickly entered into the local MLS (Multiple Listing Service) and placed on REALTOR.com®. REALTORS® routinely market by mail with new-listing announcements and regular newsletters. Open houses, broker access to the home via the use of a lock box and networking with both local and out-of-town brokers are also common.

Much of a broker's work will be quiet and unseen -- yet important. The quiet telephone calls, the work with contacts, the follow-ups with open-house visitors, conversations with ad respondents, the web postings and other outreach efforts are all part of the process required to sell homes.

Experienced REALTORS® base their marketing efforts on previous transactions and ongoing research. For instance, according to the National Association of Realtors (NAR), 37 percent of all buyers check the Internet. NAR numbers also show that most households move within 10 miles of their current location while 20 percent move at least 50 miles.

How to market your home.
If you look at a typical transaction you can see that there are five general areas where REALTORS® can assist in the home-selling process.

• Preparation: Before being placed on the market, homes must be in "show" condition. REALTORS® can explain what repairs and upgrades are required for individual homes which are most likely to produce the best results.
• Pricing: Brokers do more than price homes for sale, they also construct sale terms designed to speed the selling process. It may be, for example, that a home priced at $150,000 with a 2 percent seller credit to the buyer at closing will be far more attractive to purchasers than a home priced at $147,000. Why? That 2 percent credit is worth $3,000 to the purchaser at closing -- the time when buyers are most likely strapped for cash.
• Marketing: REALTORS® will execute strategies and programs to get the home sold. Typically this includes placement on the local MLS and Realtor.com as well as related marketing, advertising and networking.
• Negotiation: REALTORS® assist owners in the bargaining process, offering advice and counsel as offers are received and by working closely with legal counsel, tax specialists and inspectors as required.
• Closing: Once a contract for the purchase of a home has been accepted, a series of inspections and checks are typically required to satisfy buyers and lenders. REALTORS® can help owners complete the transaction process by assisting with the many requirements found in a typical sale agreement.